Advanced Engine Concepts Joins DRP Super Late Model Marketing Program
WISCONSIN DELLS, Wis. (May 5, 2011) – A new way of doing business sounded like a great idea to Dan Timm. When hearing about the new way Dells Raceway Park would conduct business with Super Late Models this season, Timm was eager to have his new company on board.
As one of its first acts as short-track racing’s newest engine builder, Advanced Engine Concepts has agreed to terms as title sponsor of the Alive for Five Super Late Model Series at Dells Raceway Park. The addition of AEC will exclusively help fund the Super Late Models return.
“It’s a new concept, we’re a new company and it’s a new series – we’re all starting new so why not start together,” Timm said. “It’s a banding of all the unknowns and the new, working together toward a common goal.”
The concept joins the marketing power of Dells Raceway Park and the Super Late Models into a joint effort to subsidize a purse for the class each time they race. Early signs have been positive with over 20 teams committing to the five-race series.
Just as others have, Timm said his eyebrows were raised when he heard the terms of the Alive for Five Super Late Model Series. However, he said he is ready to help DRP attempt to usher in a new way of doing business.
“We know that a lot of things (in racing) are struggling, so something has to be tried,” Timm said. “Standing by and criticizing everything doesn’t accomplish anything. We would rather be a part of trying to make things happen.”
After getting involved with DRP, Timm has kept his ear open to those talking about the Alive for Five Series. While some are still cautious, Timm said there is a great amount of intrigue surrounding the Super Late Models return.
“There is some skepticism as to whether it can work, that’s always with anything new,” Timm said. “Nonetheless they’re admitting while it’s new and they’re skeptical they’re still going to turn out for the races and find out what happens.”
One participant who was quick to jump on board was Slinger, Wis., driver Mike Egan. Egan said his sponsor AT&T was more than happy to join in the program, as they look to extend their reach to the central portions of Wisconsin.
Egan is a small business owner himself and can relate the situation of Dells Raceway Park to his locksmith company, Bonafide Security Solutions.
“We’re all trying to do the same thing, to be creative,” Egan said. “I think at the end of the day it will be the same as every other place where races have happened. It’s just that everyone has to work together to make it all work.”
Aiming for a championship at the Dells to pair with what he hopes will be a top-five season at Slinger, Egan said there is some buzz around Super Late Models returning to Dells Raceway Park. For someone who has raced in the class for nearly two decades, Egan has been able to keep a pulse on the racing community.
“Everyone is excited that there will be Super Late Models back at the Dells,” he said. “Some are taking a wait and see approach as to how the program will work, but overall I would say it’s been very positive.”
The first Alive For Five Super Late Model Series presented by Advanced Engine Concepts event takes place on Saturday, May 28 in conjunction with Kid’s Bike Night and the return of Spectator Drags. Dells Raceway Park begins regular racing action the week prior, Saturday, May 21.
The remaining four race nights for the Super Late Models will be Friday, July 1, Saturday, July 23, Aug. 13 and Sept. 10. Admission prices will not be increased for any AFF event this season.
Advanced Engine Concepts is a new engine building service manned by long-time builders Dann Timm and Paul Schwandt. Their focus is building short-track and road course engines in they’re new facility with top-of-the-line equipment. AEC thinks outside the box to get you in Victory Circle. To contact AEC call Dan Timm at 920-291-5326
Dells Raceway Park is located at N1070 Smith Road five minutes north of downtown Wisconsin Dells, Wis., off highway 12-16. For more information including the latest news, the 2011 schedule and more visit www.dellsracewaypark.com.